Zara Alexandrova was born 1980 in Stara Zagora. She graduated with a master's degree in painting from the Academy of Fine Arts in Sofia. Since 2014 Zara Alexandrova lives and works in Berlin. She has received several awards for her work, including "Recognition Award" Red Carpet for young art Austria (2014), Geselschafter Art Award in Germany (2009) and the Gaudenz B.Ruf Award for New Bulgarian Art (2007). Nominated for the BAZA Award (2014). 
The artist has participated in numerous group and solo exhibitions as: Dimensions of Publicness, 24th Gabrovo Biennial of Humour and Satire in Art, Museum of Humour and Satire in Art, Gabrovo, BG (2019); XX Cerveira International Biennial, Vila Plana De Cerveira, PO (2018); Shifting Layers, Young Art at the Museum, curated by Vladiya Mihaylova, Sofia City Art Gallery, BG (2017); Per Anhalter, curated by Julia Brodauf, Kunsthalle am Hamburger Platz, Berlin, DE (2016); Focus Bulgaria, Vienna contemporary, Vienna, AT (2015); Art For Change, curated by Maria Vassileva, Sofia City Art Gallery, BG (2015); International Women's Day, Artworks from the collection of Slava Nakovska and Nedko Solakov, curated by Iara Boubnova, ICA Gallery, Sofia, BG (2014); Love, curated by Maria Vassileva, Rayko Aleksiev Gallery, Sofia, BG (2012); QUI VIVE?, Moscow International Biennale for Young Art, Exhibition “Liberty/Freedom”, curated by Darya Kamyshnikova and Sergey Erkov, Moscow Museum of Modern Art, Moscow, RU (2010).

As a multidisciplinary artist, the creative work of Zara Alexandrova is grounded in an aesthetics of existence in a commercial society. She casts a critical eye on themes like gender identity, fashion trends, political and social relations. 
Employing and questioning familiar imagery and narratives that are embedded in the collective cultural imagination, Alexandrova creates new possibilities for interpretation, representing society’s conflicts and taboos with irony and sarcasm