Luchezar Boyadjiev

Billboard Heaven, 2005

cycle of 19 digital prints on paper
60 x 80 cm each
Sofia City Art Gallery Collection
edition 5+2AP

Installation view: “From Ideology to Economy. Contemporary Bulgarian Art 20 years later”, State Central Museum of Contemporary History of Russia, Moscow, October-November 2009 (curators Iara Boubnova, Maria Vassileva) (C)

Conceived and produced at the time of immensely aggressive invasion of vulgar advertisements in the city of Sofia, the work explores the visual interface of a neo-capitalist city in the process of change and massive investment. The visual surface of the prints proposes a vision for what might happen if the 2D space of the new billboards is merged together with the 3D space of the city. The horizon of such an urban interface cannot be anything else but a “billboard heaven”.

View all prints here